Crown Affair boosts conversion 72% with premium hair care UGC videos
+72%
Conversion rate increase
+63%
Add-to-cart rate increase
14%
Engagement rate
The Goal
Crown Affair wanted to source aspirational yet approachable user-generated video content that aligned with their premium branding, in order to increase customer engagement, conversion rate, brand value, and social proof.
“We prioritize a consistent brand identity across our platforms, so we waited to find the solution that had the best UX and design and that offered informative and elevated video content for our customers.”
The Solution
Crown Affair partnered with Hue to source 27 user-generated videos for the Dry Shampoo from Hue's UGC Community. Creators represented all hair types, textures, and thicknesses and aligned with the brand's premium aesthetic.
- Hue customized fonts, colors, and themes to Crown Affair's brand identity.
- Hue curated the Featured Video section using engagement data.
- Smart Filters let shoppers filter by hair type before adding to cart.
The Results
Business impact
- +72% conversion rate increase
- +63% add-to-cart rate increase (exceeds Hue's 'exceptional' benchmark)
- 14.0% engagement rate — within Hue's 'great' benchmark
- 2.45 videos watched across 99.37 seconds per user
Measured via Shopify, 4 weeks pre-launch vs. 4 weeks post-launch with Hue.
“I was impressed with how seamlessly Hue embedded their video review module onto our Dry Shampoo page! We customized everything to perfectly match our brand colors, fonts, and more.”
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