Supercharge your e-commerce sales with personalized recommendations

Hue ID matches shoppers to photo and video reviews from real people with the same skin profile ("Skin Twins") to get accurate shade recommendations - without ever leaving your website!

Partner with Hue

Drive Conversion & Reduce Returns

Hue's proprietary matching algorithm (Hue ID) drives conversion and decreases returns through accurate shade recommendations and high-quality UGC content

>350 Hue-Certified Creators

Hue is the only solution to guarantee breadth & depth of content across all dimensions of diversity including skin tone, skin type, age, and more

Easy Integration & Powerful Analytics

Our Shopify plug-in integrates directly on your site with a single line of code and gives you first-party data & analytics insights into your customers

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At the intersection of tech, touch and purpose, Hue is not only helping people connect to the brands they love, but also to the community around them. Their innovative model has the potential to shape the future of the marketplace!

Vasiliki Petrou, Executive Vice President and Group CEO, Unilever Prestige

Hue was founded and evolved with a customer-first mindset. Makeup is an experiential category, so the creative use of technology to match skin tones and the engagement of a brand community bridges the best of digital and retail experiences to exceed customer expectations.

Kevin Fried, Director of Retail, Google

As a woman who’s also struggled with representation in the beauty industry, I was immediately drawn to Hue’s mission. I can’t wait to see them bring their vision to life and help shape the future of what beauty looks like!

Vicky Tsai, Founder and CEO, Tatcha

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