Supercharge your e-commerce sales with personalized recommendations
Hue ID matches shoppers to photo and video reviews from real people with the same skin profile ("Skin Twins") to get accurate shade recommendations - without ever leaving your website!


Drive Conversion & Reduce Returns
Hue's proprietary matching algorithm (Hue ID) drives conversion and decreases returns through accurate shade recommendations and high-quality UGC content

>350 Hue-Certified Creators
Hue is the only solution to guarantee breadth & depth of content across all dimensions of diversity including skin tone, skin type, age, and more

Easy Integration & Powerful Analytics
Our Shopify plug-in integrates directly on your site with a single line of code and gives you first-party data & analytics insights into your customers