Supercharge your e-commerce sales with people-powered recommendations
Hue ID matches shoppers to photo and video reviews from real people with the same skin profile (Hue Twins™) to get accurate shade recommendations - without ever leaving your website!
Vasiliki Petrou, Executive Vice President and Group CEO, Unilever Prestige
At the intersection of tech, touch and purpose, Hue is not only helping people connect to the brands they love, but also to the community around them. Their innovative model has the potential to shape the future of the marketplace!
Kevin Fried, Director of Retail, Google
Hue was founded and evolved with a customer-first mindset. Makeup is an experiential category, so the creative use of technology to match skin tones and the engagement of a brand community bridges the best of digital and retail experiences to exceed customer expectations.
Vicky Tsai, Founder and CEO, Tatcha
As a woman who’s also struggled with representation in the beauty industry, I was immediately drawn to Hue’s mission. I can’t wait to see them bring their vision to life and help shape the future of what beauty looks like!