Shoppable UGC
Turn authentic customer videos into conversion-driving modules on your beauty PDPs, homepage, and landing pages.
Read more about Shoppable UGCHue for Beauty & Self Care
Give your conversion rate a glow-up.
Hue helps beauty brands turn honest before-and-afters, shade matches, and routines into shoppable video — driving the confidence that converts browsers into loyalists.
Beauty & Self Care brands growing with Hue
TATCHALANEIGEbluemercuryLaura GellerLAURA MERCIERKate SomervilleCeremoniaCredoTATCHALANEIGEbluemercuryLaura GellerLAURA MERCIERKate SomervilleCeremoniaCredoTATCHALANEIGEbluemercuryLaura GellerLAURA MERCIERKate SomervilleCeremoniaCredo
+0%
Conversion boost with shoppable UGC syndication
+0%
Engagement on PDPs with real routine videos
+0%
Average order value from routine bundling
“We wanted to bring the confidence that authentic testimonials give customers onto the PDP, where they make purchase decisions.”
Shade matches and routines that convert.
Beauty shoppers buy what they can see working on people like them. Hue makes every honest review shoppable, everywhere your products sell.
- 1Put real shade-match and texture videos on every PDP automatically.
- 2Syndicate top UGC to retailers like Bluemercury where decisions happen.
- 3Turn routines into bundles with multi-product shoppable video.
- 4Rank videos by conversion impact with Hue's AI and ML benchmarks.
See it Live on tatcha.com
Click a brand tile to open a live Hue module on their site in a new tab.
Use cases for beauty & self care brands
Every vertical uses Hue differently — but it all runs on one unified platform proven to drive strong conversion rate and ROI increases.
Retailer Syndication
Syndicate your best-performing video content to retailer PDPs where beauty shoppers make their final purchase decisions.
Read more about Retailer SyndicationOverarching UGC
Source, manage, and measure every piece of UGC for your beauty brand from one unified, AI-powered platform.
Read more about Overarching UGCHow beauty & self care brands win with Hue.
Real results from brands in your vertical.
Bluemercury
+93%
Conversion boost with shoppable UGC syndication
HaircareMakeupSkincare
“We wanted to bring the confidence that authentic testimonials give customers onto the PDP, where they make purchase decisions.”
— Caroline Sealander, Director of Digital
Read the full case studyTatcha
2.2x
Engagement lift with ritual-led shoppable video
SkincareA/B TestShoppable Video
“Authentic rituals from real customers brought our brand story to life on the PDP.”
— Digital Team
Read the full case studyCredo Beauty
+23%
Sales lift with shoppable UGC + shade matching
RetailerHaircareSkincare
“When customers see how a real person like them looks in the product they're shopping, it gives them the confidence to check out online.”
— Sheena McIntyre, Director, Private Label
Read the full case studyYour conversion rate deserves a glow-up.
Book a 30-minute demo and see what Hue can do for your beauty & self care brand.