Alex + Ani increase revenue per visitor by 11%
+11%
Revenue per Visitor
+9.3%
Conversion Rate
9.1%
Desktop Engagement Rate
The Challenge
Alex + Ani, the beloved jewelry brand known for symbolism and self-expression, wanted to deepen the emotional resonance of their ecommerce experience — leveraging 250+ existing UGC assets across 500+ products.
Their team had already invested in high-quality video content through brand ambassadors and UGC, but needed a smart way to activate that library to drive the highest conversion on site.
The Solution: 500+ products live in 2 weeks
Hue's technology automatically absorbed, categorized, and deployed content from Alex + Ani's ambassadors and employees — delivering it natively on PDPs, with no custom dev work required.
- Ingests and tags existing UGC and branded content.
- Matches videos to corresponding PDPs and themes.
- Embeds shoppable video modules with built-in add-to-cart CTAs.
- Optimizes video order to maximize engagement and conversion.
- Optimized for both mobile and desktop shoppers.
The Results (4-week A/B test)
Business impact
- +11% Revenue per Visitor
- +9.3% Conversion Rate
- Engagement rate: 9.1% desktop, 4.1% mobile
Key Insights
Hue analyzed Alex + Ani's PDP performance and uncovered clear trends for fashion brands with large SKU counts:
- Highest ROI comes from focusing on high-traffic, low-conversion PDPs.
- 3–5 videos per PDP delivered the highest conversion rate.
- For engaged viewers, up to 7 videos continued to drive gains — beyond 8 saw diminishing returns.
- Product review videos drove deeper engagement (3.3 played, 45 sec) than close-up/detail (2.6 played, 11 sec).
- Styling-driven products with interchangeable features benefit most from video.
The Takeaway
Alex + Ani demonstrated that the path to higher revenue per visitor doesn't always require new content. By leveraging Hue's platform to unlock the power of video already in their library, they created an experience that was not only more emotional — but also more profitable.
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