Andie Swim sees 5% revenue lift on PDPs with Hue's Shoppable Video module
+5%
Lift in Revenue*
+4%
Lift in Conversion Rate*
+4%
Lift in Transactions*
*Results measured across three PDPs: Malibu, Amalfi, and Mykonos One Piece.
Challenge
Andie Swim partnered with Hue to optimize its product detail pages (PDPs) during the brand's high-traffic summer season — without risking performance. While the team had previously tested model videos and static UGC, they saw an opportunity to test whether integrating Hue's shoppable video module on the PDP could drive meaningful results.
Goals
Andie Swim partnered with Hue to strengthen its PDP experience through authentic, high-performing UGC that speaks directly to its target demographic of women aged 35–50.
- High-quality, relatable content from real creators.
- Authentic videos showing fit, function, and real women across sizes and skin tones.
- Seamless UGC integration that complements site experience without compromising speed.
The A/B Test
Andie Swim ran a rigorous A/B test on their three most popular products: the Malibu One Piece, the Amalfi One Piece, and the Mykonos One Piece. The test ran over one month, with the Hue video module placed higher on the page than in previous layouts.
Pages with Shoppable UGC modules in the test group outperformed the control group. The update delivered a 5% lift in revenue, 4% lift in conversions, and 4% more transactions — all with no drop in AOV.
“We were cautious since this is our peak season, but with this performance, we have the confidence to move the module higher and make it stand out even more.”
Engagement Insights
Top-performing products by engagement
- Malibu One Piece – Eco Ribbed – Black: 3.2% engagement rate
- Amalfi One Piece – Eco Nylon – Black: 3.1% engagement rate
- Mykonos One Piece – Flat – Black: 2.6% engagement rate
Top-performing products by conversion lift
- Amalfi One Piece – Flat – Navy: +841% lift in conversion
- Malibu One Piece – Eco Ribbed – White: +708% lift in conversion
- Mykonos One Piece – Eco Ribbed – White: +648% lift in conversion
Top-Performing Content
- Videos demonstrating how suits fit across body shapes drove purchase confidence.
- Content filmed in creators' homes felt authentic and outperformed studio content.
- The top-performing video featured a creator wearing size medium — aligning with the brand's top-selling size.
- Videos in black colorway drove strongest performance in Navy and White variants — content reuses well across colorways.
“This video row definitely outperformed all other product and layout tests we've run — especially in terms of revenue.”
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