How Hue helped Kate Somerville increase conversion rate by 23.9%

Kate Somerville is a household name in beauty, trusted for its clinical-grade skincare solutions. But even a powerhouse like Kate Somerville faces modern ecommerce challenges — today's consumers expect more than just product pages. Static images and text listing ingredients and benefits wasn't enough. They needed a way to connect emotionally with shoppers at the decision-making moment.

Kate Somerville had seen incredible success on TikTok, with shoppers resonating with authentic user-generated content. They wanted their PDPs to match that video-first behavior.

Kate Somerville worked with Hue to source 47 videos and 92 before-and-after photos across 3 products to demonstrate how products perform on real people. Hue matched Kate Somerville with creators in the community who represent the brand's consumer. Creators produced 30–60 second video reviews over a 2–4 week product usage period, capturing before-and-afters to show progression over time. Hue reviewed all content, with final approval by Kate Somerville, and automatically tagged videos with product details.

Kate Somerville's tests with Hue, validated through Shoplift's A/B testing platform, prove that shoppable UGC videos are a must-have for modern ecommerce brands. When customers see products in action, they feel more confident making a purchase.

Adding shoppable UGC videos isn't just a nice-to-have; it's a revenue-driving powerhouse.