Laura Geller A/B test shows 5.3% increase in conversion vs. Virtual Try-On app
2
Marketing tools replaced by Hue
+5.3%
Conversion rate increase
+2.6%
Revenue per Visitor increase
About the brand
Laura Geller Beauty specializes in handcrafted, baked makeup formulas designed with mature skin in mind. Together with Hue, Laura Geller replaced Virtual Try-On with Hue's shade matching technology, where customers can see real people of all skin tones and ages try on the product.
Hue helped Laura Geller source 115 videos and 115 before-and-afters across 3 products.
“Hue video marketing tools help us market to our customers in a more relevant way compared to competitive tools that we've tried, and the platform is priced well for the value it creates. Hue's tech and beauty-veteran team are exceptional.”
A/B Testing Methodology
- 3 unique foundation product pages on the website.
- 50/50 traffic split, identical page views.
- Channels: desktop and mobile.
- Timeframe: 4 weeks.
- Laura Geller replaced 2 tech products — a shade matching quiz and a virtual try-on tool from Revieve — with Hue's Shoppable Video module and quiz.
Results
4-week test outcomes
- 26% of customers engaged with Hue's Video API & Quiz vs. 3% engagement with prior tools
- +5.3% increase in conversion rate
- +2.6% increase in revenue per visitor
Hue's Shoppable Video experience not only aided shade selection but also provided essential educational content for Laura Geller's 40+ year old customers who actively look for information on how to apply the products. The team also loves the upselling and bundle functionality on the quiz results page, driving added sales.
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