The syndication gap
Most brands sell the majority of units through retail partners, yet their richest content — customer videos, tutorials, testimonials — lives only on their DTC site. Retailer PDPs get a hero image and bullet points. That's the syndication gap, and it's where conversion goes missing.
How Hue syndication works
Hue maintains one central, rights-cleared video library. From there, syndication is a switch, not a project: the same shoppable galleries render natively on retailer PDPs, matched to each retailer's catalog and compliance requirements.
One library, many shelves. Upload once; publish to your DTC site and every retail partner simultaneously.
Rights built in. Creator permissions and usage windows are tracked centrally, so syndicated content is always compliant.
Retail-safe rendering. Galleries adapt to each retailer's layout without engineering work on either side.
What the numbers say
Bluemercury saw +93% conversion after bringing brand UGC onto its PDPs. Across Hue's network, syndicated video consistently outperforms static retail pages because it answers the questions retail PDPs never could.
