What is AEO — and why should ecommerce care?
Answer Engine Optimization (AEO) is the practice of making your brand visible inside AI assistants like ChatGPT, Perplexity and Gemini. When a shopper asks “what's the best foundation for olive undertones?”, the answer engine composes a response from sources it trusts — and your brand is either in that answer or invisible.
Why UGC video wins in AI search
Answer engines heavily weight authentic, experience-based content: reviews, community discussion, and real usage evidence. A library of customer videos — transcribed, structured and published on your PDPs — is exactly the kind of first-hand signal AI models cite.
Transcripts are content. Every Hue video ships with structured transcripts, giving answer engines crawlable, quotable customer language.
Questions get answered. Real customers naturally answer the long-tail questions shoppers ask AI — fit, shade, texture, sizing.
Freshness compounds. A steady stream of community content keeps your PDPs looking alive to both crawlers and shoppers.
The Hue AEO stack
Collect → Structure → Publish → Measure
Hue automates the full loop: source authentic video from your community, structure it with shade/fit/use-case tags and schema markup, publish it across your site and retail PDPs, then measure how it shows up in conversion and AI citations.
Your 30-day action checklist
Week 1: Audit which of your PDPs answer real customer questions — and which are catalog-only.
Week 2: Launch UGC collection for your top 10 products by traffic.
Week 3: Publish video galleries with transcripts and structured data.
Week 4: Test your brand's visibility in AI assistants and iterate.
